• Innovative Design: Each brush is crafted to offer precision, comfort, and wide applicability, ensuring that users can create a variety of looks—from daily essentials to high glam—with ease.

• Market Research Driven: The development of the brush kit was guided by extensive market research, which identified a significant gap in the market for high-quality, sensory and beginner-friendly makeup tools.

• Go-To-Market Strategy: Launched with a robust marketing campaign that leveraged digital channels, social media buzz, and influencer partnerships, the kit quickly gained traction. A key strategy was to emphasize the product’s ability to simplify and demystify the makeup application process, appealing directly to our target demographic’s desire for both quality and educational value.

• Customer Acquisition: The launch of the brush kit significantly boosted brand visibility and helped in acquiring new customers, while continuing to build a loyal community around the product.

• Brand Differentiation: By addressing the specific needs of a diverse customer base looking to enhance their makeup skills, Pinkaya Beauty has carved out a unique space in the market, honoring the brand's pledge to create sensory-friendly first products.

• Sales Growth: The brush kit is currently exceeding sales expectations through retail partnerships, contributing to Pinkaya Beauty's reputation as a leader in inclusive beauty solutions.

Moving forward, we aim to expand the range of the Newbie to Knockout Brush Kit by introducing new sensory-friendly products that complement the original kit, thereby enhancing our customers’ experience and satisfaction.